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Patient Acquisition

The big interview: We sit down with RFK Jr.'s No. 2 Chris Klomp

Klomp, a healthcare entrepreneur, was recently tapped to lead the department of Health and Human Services under Kennedy.

Christina Farr, +1
Mar 5, 2026
The big interview: We sit down with RFK Jr.'s No. 2 Chris Klomp

Is healthcare going to get its own dystopian AI memo?

Plus the latest on MA enrollment, the ACCESS model, and the durability of the weight management business

Christina Farr, +2
Mar 4, 2026
Is healthcare going to get its own dystopian AI memo?

Rural Healthcare: Tech’s new Gold Rush?

The federal government’s $50 billion proposal has stimulated an unprecedented level of interest in rural healthcare solutions.

Anjalee Khemlani
Mar 2, 2026
Rural Healthcare: Tech’s new Gold Rush?

The first study is out to evaluate the safety of ChatGPT Health for medical triage

Researchers are raising important questions related to patient safety

Christina Farr
Feb 27, 2026
The first study is out to evaluate the safety of ChatGPT Health for medical triage

This founder shares his playbook for early-stage growth hacking that works

After lots of experimentation, here’s what Cedric Gousseau finds most effective for growth on a seed-stage budget

Cédric Gousseau
Feb 21, 2026
This founder shares his playbook for early-stage growth hacking that works

Coming in hot: How digital health is reacting as CMMI releases payments, targets & more for the ACCESS model

The program is designed to reward companies for tech-enabled care

Christina Farr
Feb 13, 2026
Coming in hot: How digital health is reacting as CMMI releases payments, targets & more for the ACCESS model

Why this Consumer Health Company's Super Bowl Ad Made 'Perfect Sense'

Ro's Zachariah Reitano laid out the rationale behind his team's decision to go in on a Super Bowl ad so that fellow founders can benefit

Z Reitano
Feb 11, 2026
Why this Consumer Health Company's Super Bowl Ad Made 'Perfect Sense'

This white paper shows how insane the U.S. healthcare system is

A recently-published analysis shows that provider pricing in the commercial market is essentially random, and there’s no correlation to quality

Christina Farr
Oct 19, 2025
This white paper shows how insane the U.S. healthcare system is

How the smart digital health marketers are thinking about patient acquisition

Paid marketing is still useful - but competitive ad markets require more creativity

Christina Farr
Apr 17, 2025
How the smart digital health marketers are thinking about patient acquisition

Is health-tech entering its ‘influencer’ era?

And what are the pros and cons?

Christina Farr
Feb 28, 2025
Is health-tech entering its ‘influencer’ era?

What happened at Forward Health?

The company closed up shop abruptly this week.

Christina Farr
Nov 13, 2024
Paid
What happened at Forward Health?

We're undervaluing the importance of community in digital health

Build for the needs of a community, not a single condition

Christina Farr
Sep 4, 2024
We're undervaluing the importance of community in digital health

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