The program is designed to reward companies for tech-enabled care
Ro's Zachariah Reitano laid out the rationale behind his team's decision to go in on a Super Bowl ad so that fellow founders can benefit
A recently-published analysis shows that provider pricing in the commercial market is essentially random, and there’s no correlation to quality
Paid marketing is still useful - but competitive ad markets require more creativity
And what are the pros and cons?
The company closed up shop abruptly this week.
Build for the needs of a community, not a single condition
