How health plan executives actually want to be pitched by vendors

Are you a company that sells into health plans? Health plan executive Don Antonucci is joining our premium Second Opinion audience for a conversation about how he and his team want to be pitched. We’ll also go deep on the macro issues that are impacting health plans, and the kind of messaging that is resonating or falling flat.

This is a very rare opportunity to understand his thinking and ongoing priorities. 

I’ve known Don for close to a decade and I’ve found him to be thoughtful and candid - so this should make for a very exciting discussion. There will also be an opportunity for Q&A. Expect a highly interactive session. 

Antonucci has been in health insurance forever. He came up through Anthem, then went to Regence BlueCross BlueShield of Oregon, followed by Blue Shield of California and eventually became the CEO of Providence Health Plan.

A few weeks ago, as part of a commitment to having more real conversations with vendors in the market, Antonucci shared a viral reflection on a business pitch that had not gone well: 

To boil it down: This company spent a huge chunk of a 30-minute meeting on introductions—not good! 

So many of you engaged with the post and made alternative suggestions for how the meeting should have been handled. That led to Don and I reconnecting to discuss all the faux pas he sees from vendors and what pitches have truly stood out. 

I’m truly excited to have this opportunity to speak with him and I look forward to seeing you there! All of our premium subscribers are welcome and you can sign up with the email address that you used to register. If you have any problems, please reach out to [email protected].