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Oliver Buchannon
Christina Farr

Christina Farr is the editor-in-chief/CEO of Second Opinion, and a GP at early-stage healthcare fund Scrub Capital.

Healthcare Is Finally Acting Like a Consumer Industry

What retail thinking, AI copilots, and digital trust mean for patients, providers, and payers in 2026.

Christina Farr, +2
Jan 10, 2026
Healthcare Is Finally Acting Like a Consumer Industry

We're entering into the era of the AI doctor

How autonomous AI is reshaping care delivery, not just the back and front office

Christina Farr
Jan 8, 2026
We're entering into the era of the AI doctor

A New Chapter for Second Opinion

Building what comes next in healthcare media

Christina Farr
Jan 6, 2026
A New Chapter for Second Opinion

How healthtech companies are shifting marketing tactics for AI search

Proven strategies to actually show up

Christina Farr, +1
Dec 22, 2025
How healthtech companies are shifting marketing tactics for AI search

Healthcare in 2026: What Comes Next for AI, Employers, GLP-1s, and Digital Health

A year-ahead roundup on health plan M&A, autonomous care, CMS ACCESS, rising costs, and where innovation is actually heading.

Christina Farr, +1
Dec 18, 2025
Healthcare in 2026: What Comes Next for AI, Employers, GLP-1s, and Digital Health

CMS just announced a $3m gift for longevity and functional medicine

CMS unveils a new program - Elevate - to test lifestyle interventions

Christina Farr
Dec 11, 2025
CMS just announced a $3m gift for longevity and functional medicine

A veteran healthcare marketer’s playbook for a $1M budget

Lessons from the field from Premier’s Kaycee Kalpin

Christina Farr
Dec 9, 2025
A veteran healthcare marketer’s playbook for a $1M budget

Introducing Lifers: My New Podcast About the People Who Refuse to Quit on Healthcare

Real, unfiltered interviews with the leaders who refuse to quit on healthcare.

Christina Farr
Dec 4, 2025
Introducing Lifers: My New Podcast About the People Who Refuse to Quit on Healthcare

Roundup: CMS' New Payment Model & A New Podcast, Plus a Q&A on AI in the Clinic

Christina Farr, +1
Dec 3, 2025
Roundup: CMS' New Payment Model & A New Podcast, Plus a Q&A on AI in the Clinic

CMS Unveils Major New Outcomes-Based Model for Tech-Enabled Care: What Digital Health Leaders Need to Know

We explore CMS’ new payment model for expanding access to care with technology.

Christina Farr
Dec 2, 2025
CMS Unveils Major New Outcomes-Based Model for Tech-Enabled Care: What Digital Health Leaders Need to Know

Why Big Tech Still Struggles in Healthcare, and Who Is Finally Making Progress

Christina Farr
Nov 26, 2025
Why Big Tech Still Struggles in Healthcare, and Who Is Finally Making Progress

Roundup: AI Tensions, Longevity Hype, and the Deals Reshaping Healthcare

This week’s news and headlines unpacked, plus a Q&A with Jacquelyn Miller

Christina Farr, +1
Nov 23, 2025
Roundup: AI Tensions, Longevity Hype, and the Deals Reshaping Healthcare

Roundup: Are We Designing Connection or Escaping It? AI, Teens, and the Future of Being Human

Christina Farr, +1
Nov 16, 2025
Roundup: Are We Designing Connection or Escaping It? AI, Teens, and the Future of Being Human

Why revenue cycle is the first ‘smash hit’ application for AI

RCM is about to hit its fourth - and potentially final phase

Christina Farr
Nov 13, 2025
Why revenue cycle is the first ‘smash hit’ application for AI

The Great Health Insurance Recalibration

From GLP-1 pricing to cash-pay care, the system is shifting toward a leaner, consumer-driven future — one that rewards those who rethink what insurance is for.

Christina Farr, +2
Nov 9, 2025
The Great Health Insurance Recalibration

Roundup: In an Era of AI, Should We Train More Doctors?

This week’s news and headlines unpacked, plus a Q&A with Rushika Fernandopulle

Christina Farr, +2
Nov 1, 2025
Roundup: In an Era of AI, Should We Train More Doctors?

The path to patient-facing AI? Follow Waymo’s lead

5 principles for patient-facing AI, according to top clinicians

Christina Farr, +1
Oct 29, 2025
The path to patient-facing AI? Follow Waymo’s lead

How Cigna keeps beating the odds

It’s not a good moment to be a health insurer - unless you’re Cigna (at least for now)

Christina Farr
Oct 27, 2025
How Cigna keeps beating the odds

Roundup: All the News You Missed from HLTH, Plus a Q&A on the Future of Health Payments

Christina Farr, +1
Oct 26, 2025
Roundup: All the News You Missed from HLTH, Plus a Q&A on the Future of Health Payments

This white paper shows how insane the U.S. healthcare system is

A recently-published analysis shows that provider pricing in the commercial market is essentially random, and there’s no correlation to quality

Christina Farr
Oct 19, 2025
This white paper shows how insane the U.S. healthcare system is

Employers are driving change for insurance coverage

Practical solutions are coming and we explore 9 of them

Christina Farr
Oct 16, 2025
Employers are driving change for insurance coverage

Roundup: Dollars, Distribution, and the Deals Shaping Digital Health

More physicians go all-state, spending tilts to digital, and Four Questions with Jessie Beegle on the AI architecture and integrations that matter.

Christina Farr, +1
Oct 14, 2025
Roundup: Dollars, Distribution, and the Deals Shaping Digital Health

The four chief medical officer “archetypes”

Every clinician in digital health should be familiar with these.”

Christina Farr
Oct 11, 2025
The four chief medical officer “archetypes”

ChatGPT gave my patient the wrong prescription — here’s what it got right.

Plus, magnesium for hormones and 7k steps for longevity.Post

Christina Farr, +1
Oct 5, 2025
ChatGPT gave my patient the wrong prescription — here’s what it got right.

Round Up: A Tale of Two Health Systems, a Wave of Health-Tech News, and a Four Questions with Co-founder & CEO of Ambience

As Americans juggle cash-pay care and high-deductible insurance, companies like Aidoc, Datavant, and Prosper AI are testing whether tech can ease the pressure.

Christina Farr, +1
Oct 2, 2025
Round Up: A Tale of Two Health Systems, a Wave of Health-Tech News, and a Four Questions with Co-founder & CEO of Ambience
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