Archive | Second Opinion

Roundup

Healthcare Is Finally Acting Like a Consumer Industry

Jan 10, 2026

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16 min read

Healthcare Is Finally Acting Like a Consumer Industry

What retail thinking, AI copilots, and digital trust mean for patients, providers, and payers in 2026.

Christina Farr, +2

Patient-Facing AI in Healthcare

We're entering into the era of the AI doctor

Jan 8, 2026

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22 min read

We're entering into the era of the AI doctor

How autonomous AI is reshaping care delivery, not just the back and front office

Christina Farr

Healthtech

Jan 6, 2026

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7 min read

A New Chapter for Second Opinion

Building what comes next in healthcare media

Christina Farr

How healthtech companies are shifting marketing tactics for AI search

Dec 22, 2025

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15 min read

How healthtech companies are shifting marketing tactics for AI search

Proven strategies to actually show up

Christina Farr, +1

Roundup

Healthcare in 2026: What Comes Next for AI, Employers, GLP-1s, and Digital Health

Dec 18, 2025

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18 min read

Healthcare in 2026: What Comes Next for AI, Employers, GLP-1s, and Digital Health

A year-ahead roundup on health plan M&A, autonomous care, CMS ACCESS, rising costs, and where innovation is actually heading.

Christina Farr, +1

Consumer Health

It Has Never Been Harder to Be a Chief People Officer in Healthtech

Dec 17, 2025

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7 min read

It Has Never Been Harder to Be a Chief People Officer in Healthtech

Why healthcare benefits have become the most complex and risky part of the job

Leslie Glenn

specialty-trained AI agents in medicine

CMS just announced a $3m gift for longevity and functional medicine

Dec 11, 2025

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5 min read

CMS just announced a $3m gift for longevity and functional medicine

CMS unveils a new program - Elevate - to test lifestyle interventions

Christina Farr

Consumer Health

A veteran healthcare marketer’s playbook for a $1M budget

Dec 9, 2025

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11 min read

A veteran healthcare marketer’s playbook for a $1M budget

Lessons from the field from Premier’s Kaycee Kalpin

Christina Farr

Introducing Lifers: My New Podcast About the People Who Refuse to Quit on Healthcare

Dec 4, 2025

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3 min read

Introducing Lifers: My New Podcast About the People Who Refuse to Quit on Healthcare

Real, unfiltered interviews with the leaders who refuse to quit on healthcare.

Christina Farr