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Oliver Buchannon
Christina Farr

Christina is an advisor to early- and late-stage healthcare companies on go-to-market strategy, storytelling, and fundraising, and shares her insights via Second Opinion. Learn more at www.chrissyfarr.com

Paid Pilots: A hard lesson about selling into Enterprise customers

Don't get stuck selling products that customers only "kinda want"

Christina Farr, +1
Jun 20, 2025
Paid Pilots: A hard lesson about selling into Enterprise customers

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