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Healthtech

+4

A New Chapter for Second Opinion

Jan 6, 2026

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7 min read

A New Chapter for Second Opinion

Building what comes next in healthcare media

Christina Farr
Christina Farr
How healthtech companies are shifting marketing tactics for AI search

Dec 22, 2025

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15 min read

How healthtech companies are shifting marketing tactics for AI search

Proven strategies to actually show up

Christina Farr
Derek Flanzraich
Christina Farr, +1

Roundup

+9

Healthcare in 2026: What Comes Next for AI, Employers, GLP-1s, and Digital Health

Dec 18, 2025

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18 min read

Healthcare in 2026: What Comes Next for AI, Employers, GLP-1s, and Digital Health

A year-ahead roundup on health plan M&A, autonomous care, CMS ACCESS, rising costs, and where innovation is actually heading.

Christina Farr
Annalisa Merelli
Christina Farr, +1

Consumer Health

+4

It Has Never Been Harder to Be a Chief People Officer in Healthtech

Dec 17, 2025

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7 min read

It Has Never Been Harder to Be a Chief People Officer in Healthtech

Why healthcare benefits have become the most complex and risky part of the job

Leslie Glenn
Leslie Glenn

specialty-trained AI agents in medicine

+6

CMS just announced a $3m gift for longevity and functional medicine

Dec 11, 2025

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5 min read

CMS just announced a $3m gift for longevity and functional medicine

CMS unveils a new program - Elevate - to test lifestyle interventions

Christina Farr
Christina Farr

Consumer Health

+4

A veteran healthcare marketer’s playbook for a $1M budget

Dec 9, 2025

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11 min read

A veteran healthcare marketer’s playbook for a $1M budget

Lessons from the field from Premier’s Kaycee Kalpin

Christina Farr
Christina Farr
Introducing Lifers: My New Podcast About the People Who Refuse to Quit on Healthcare

Dec 4, 2025

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3 min read

Introducing Lifers: My New Podcast About the People Who Refuse to Quit on Healthcare

Real, unfiltered interviews with the leaders who refuse to quit on healthcare.

Christina Farr
Christina Farr

Digital Health

+13

Roundup: CMS' New Payment Model & A New Podcast, Plus a Q&A on AI in the Clinic

Dec 3, 2025

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17 min read

Roundup: CMS' New Payment Model & A New Podcast, Plus a Q&A on AI in the Clinic

Christina Farr
Annalisa Merelli
Christina Farr, +1

Insurers

+6

CMS Unveils Major New Outcomes-Based Model for Tech-Enabled Care: What Digital Health Leaders Need to Know

Dec 2, 2025

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8 min read

CMS Unveils Major New Outcomes-Based Model for Tech-Enabled Care: What Digital Health Leaders Need to Know

We explore CMS’ new payment model for expanding access to care with technology.

Christina Farr
Christina Farr
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